America’s Department of Justice “has finally posted what judge Amit Mehta described at the Google search antitrust trial as an ’embarrassing’ exhibit that Google tried to hide from the public,” reports Ars Technica:
The document in question contains meeting notes that Google’s vice president for finance, Michael Roszak, “created for a course on communications,” Bloomberg reported. In his notes, Roszak wrote that Google’s search advertising “is one of the world’s greatest business models ever created” with economics that only certain “illicit businesses” selling “cigarettes or drugs” “could rival.”
At trial, Roszak told the court that he didn’t recall if he ever gave the presentation. He said that the course required that he tell students “things I don’t believe as part of the presentation.” He also claimed that the notes were “full of hyperbole and exaggeration” and did not reflect his true beliefs, “because there was no business purpose associated with it.” According to Bloomberg, Google repeatedly objected to the document being shared in court, claiming it was irrelevant to the DOJ’s case. Then, after Mehta allowed the DOJ to present the document as evidence, Google tried to seal off Roszak’s testimony on the document…
Beyond likening Google’s search advertising business to illicit drug markets, Roszak’s notes also said that because users got hooked on Google’s search engine, Google was able to “mostly ignore the demand side” of “fundamental laws of economics” and “only focus on the supply side of advertisers, ad formats, and sales.” This was likely the bit that actually interested the DOJ. “We could essentially tear the economics textbook in half,” Roszak’s notes said.
Part of the DOJ’s case argues that because Google has a monopoly over search, it’s less incentivized to innovate products that protect consumers from harm like invasive data collection.A Google spokesman told Bloomberg that Roszak’s statements “don’t reflect the company’s opinion” and “were drafted for a public speaking class in which the instructions were to say something hyperbolic and attention-grabbing.” The spokesman also noted that Roszak “testified he didn’t believe the statements to be true.”
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